Belfast says hello to Dr Martens

Thursday night I was at an exclusive VIP launch party for the new and only Dr Martens first standalone store in Northern Ireland. Located in Corn Market in Belfast, this location was specifically chosen for the store! Not coming from a marketing or business background I had never realised how much thought goes into the location of a store.  I always … Continue reading Belfast says hello to Dr Martens

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Stand for something!

DR. MARTENS – BUSK FOR BELFAST Iconic footwear and clothing brand Dr. Martens is calling for local musicians to ‘Busk for Belfast’ to celebrate the launch of its first standalone store in Northern Ireland. Belfast in the 1970s and 80s saw Ulster punks adopt the Dr. Martens boot and its association with various subcultures from … Continue reading Stand for something!